Don’t Trash the Dress
Saving Gowns, Preserving Memories
"Is This Any Way to Treat Vera Wang?"1 When Caren Chester, posed this question on June 10, 2007 to her New York Times readers, she could never have imagined how poignant her comment was to Making Memories Breast Cancer Foundation.
Her article sparked by Mark Eric Photography's website "trash the dress.com" recommended that brides trash their wedding gown by, "swimming in it, wearing it on horseback, even burning it — all while her photographer clicks away."2 Although, we understand the creative concept behind the Trash the Dress photography movement,3 we sincerely hope destruction of wedding dresses is a fad, which does not catch on.
It dismayed us to witness these beautiful designer garments treated with so little regard. Making Memories is asking brides, for whom warehousing these precious memories is a poor option, to consider donating their wedding dress to our Brides Against Breast Cancer division. Our Foundation resurrects these dresses, giving them new life as a bride's "dream gown" while the proceeds from the sale of these treasured possessions help grant wishes and memory making events for women and men who are losing their battle with breast cancer.
However, as explain by TTD website, most of the photos are simply pictures snapped in "somewhere out of the normal element." If care is used, these memorable photographs can still be shot while preserving the integrity of the gown and allowing it be passed along to another eager bride.
For more information about Brides Against Breast Cancer,
1-2. Is This Any Way to Treat Vera Wang? By CAREN CHESLER
Published: June 10, 2007 New York Times
3. Mark Eric Photography, www.trashthedress.com